Frosty Products
Lead creative force behind rebranding and expansion of Frosty Products. Created and maintain their new website.
Frosty Products is a Michigan-based and family owned-and-operated frozen dessert company. After changing ownership in 2022, the company began to refresh their brand image and rapidly expand the territories they covered. This rebrand brought along sweeping changes, such as new brand and company logos, an entirely redesigned website, partnerships with new distributors, a more robust online presence, and more.
As a lead creative force behind the Frosty Products rebrand, and acting as their Sales & Marketing Manager, I was responsible for overseeing all of these projects from start to finish and creating many of the assets used myself. This includes conceptualizing, creating, and maintaining the new Frosty Products website; brainstorming and creating new company logos, icons, and brand guidelines; designing updated sales collateral such as business cards, flyers, sell sheets, etc; and creating assets for use on digital mediums, such as social media posts and digital magazine ad spots.
You can visit the new Frosty Products website I created at www.frostyproducts.com.
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