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La Estrellita
Theoretical rebrand of a small taco shop located inside a Mexican market in Lansing, MI.
This was a school project where students were asked to rebrand La Estrellita, a local Mexican supermarket with a deli/taco shop in back. My rebrand is modern, energetic, young, and features cheeky humor.
My campaign focused on famous, well-known dramatic movie scenes/quotes that are reworded to feature tacos. I decided to use the tagline "Mexican food with attitude" because it is catchy and quickly conveys what La Estrellita is.
Spring 2017.
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